- Sparkle-Pup is the character that appears in Umi Toy Store.
- He is the best and the coolest toy ever in the Umi Toy Store.
- When you clap your hands three times, he sparkles of his beautiful sparkling blue collar on his front.
- He costs ten Umi Cents, but in Umi Toy Store (episode) he costs eighteen Umi Cents.
He lives in the magnificient magical secret world called SparkleTopia
This toy has some similarity on Pillow Pets' Dream Lites where you turn on the projected light show with a press of a button instead of clapping. The light show automatically shuts off after twenty minutes of activity.